What was changed
1. The picture of the account. The old one was black and white and it was not obvious that the person who is the owner of the account is a chief. I recommended to change the picture.
2. I recommended to change the description. In the old version the name itself was just a name of the owner. If a new user would come to see the account they wouldn't understand at first what is this account about and what they can find here. In new version there is a description of what the owner actually does here.
3. The owner didn't save any stories about recipes or process. I created covers for stories and recommended her different formats for stories including all the interactive things she could do with her followers.
4. The feed didn't have any design. All the posts were almost the same. There were no order or plan of publications. I created design in Canva, so the owner wouldn't depend on me and could create her posts any time she wanted but now she had the design.
5. I created a list of hashtags (in fact there is more that 1000 hashtags divided on kits for each case),including unique hashtags only for this account, hashtags for navigation in the account, local hashtags for the dislocation and so on.